Kairav Engineer – spearheading Astral Limited from traditional to modern realms and overseeing all-around growth!
Kairav took charge in 2011 and started leading the brand initiatives and business development. Right from beginning, he focused on creating top-of-mind awareness among consumers and enhancing brand visibility, at the same time ensuring business expansion by entering newer categories and launching new innovative products.
Kairav focused his efforts on creating high-octane campaigns resulting in robust growth in the company’s turnover. The business grew consistently and considerably during the period. The brand-building initiatives started with in-film co-promotion with Dabangg 2, a Salman Khan mega movie in 2012, that earned Astral top-of-mind recall, visibility, and strong brand affinity. The campaign also assisted Astral in reinforcing the brand idea, ‘Strong Nahin, Astral Strong’. The in-film branding worked for Astral because, in some rural parts of the country, the plumbers started asking for ‘Dabangg Pipes’ at the hardware stores! Banking on this success, Astral onboarded Salman Khan and produced campaigns aimed at increasing consumer involvement in the purchase process.
After that, Ranveer Singh was the next superstar who was brought on board to share the same enthusiasm and passion as Astral. This association reinforced Astral as the most trusted Pipe brand in India. The new narrative of ‘ India Ka Bharosemand Pipe’, promoted by Ranveer Singh drove home the message and worked extremely well since the brand already had the trust of the consumers.
In addition, Kairav has been instrumental in carrying forward Astral’s legacy of innovation and staying ahead of the curve. Under his leadership, Astral launched many innovative products and has successfully diversified into new business segments. He also oversaw the expansion of manufacturing capacities across the country and various business acquisitions.
Kairav Engineer is also the recipient of awards like top 40 under 40 Asian Leaders by Asia One and Tycoons of tomorrow by Forbes India.
Kairav has successfully transformed the company from a traditional sales-driven organization to a market & consumer-centric organization, which has put Astral Pipes on a fast growth trajectory. Now, Astral’s product offerings are no longer limited to just pipes, the company has forayed into multiple business verticals such as Water Tanks, Sealants-Adhesives, Paints, Sanitaryware and Faucets. Under Kairav’s leadership and vision, Astral has not only rejuvenated but also diversified its business offerings over the years to now become a one-stop shop for all building materials for consumers.
Kairav Engineer – spearheading Astral Limited from traditional to modern realms and overseeing all-around growth!
Kairav took charge in 2011 and started leading the brand initiatives and business development. Right from beginning, he focused on creating top-of-mind awareness among consumers and enhancing brand visibility, at the same time ensuring business expansion by entering newer categories and launching new innovative products.
Kairav focused his efforts on creating high-octane campaigns resulting in robust growth in the company’s turnover. The business grew consistently and considerably during the period. The brand-building initiatives started with in-film co-promotion with Dabangg 2, a Salman Khan mega movie in 2012, that earned Astral top-of-mind recall, visibility, and strong brand affinity. The campaign also assisted Astral in reinforcing the brand idea, ‘Strong Nahin, Astral Strong’. The in-film branding worked for Astral because, in some rural parts of the country, the plumbers started asking for ‘Dabangg Pipes’ at the hardware stores! Banking on this success, Astral onboarded Salman Khan and produced campaigns aimed at increasing consumer involvement in the purchase process.
After that, Ranveer Singh was the next superstar who was brought on board to share the same enthusiasm and passion as Astral. This association reinforced Astral as the most trusted Pipe brand in India. The new narrative of ‘ India Ka Bharosemand Pipe’, promoted by Ranveer Singh drove home the message and worked extremely well since the brand already had the trust of the consumers.
In addition, Kairav has been instrumental in carrying forward Astral’s legacy of innovation and staying ahead of the curve. Under his leadership, Astral launched many innovative products and has successfully diversified into new business segments. He also oversaw the expansion of manufacturing capacities across the country and various business acquisitions.
Kairav Engineer is also the recipient of awards like top 40 under 40 Asian Leaders by Asia One and Tycoons of tomorrow by Forbes India.
Kairav has successfully transformed the company from a traditional sales-driven organization to a market & consumer-centric organization, which has put Astral Pipes on a fast growth trajectory. Now, Astral’s product offerings are no longer limited to just pipes, the company has forayed into multiple business verticals such as Water Tanks, Sealants-Adhesives, Paints, Sanitaryware and Faucets. Under Kairav’s leadership and vision, Astral has not only rejuvenated but also diversified its business offerings over the years to now become a one-stop shop for all building materials for consumers.