This is where the journey started. Under the license of B F Goodrich, USA, the organisation started manufacturing CPVC pipes for industrial use in its state-of-the-art plant in Santej. A paradigm shift from conventional piping systems.
After much persuasion, the trade and consumer communities started transitioning from the GI pipes to the far superior CPVC piping system. As a result, the home segment was seen to gradually adapt to the new and more efficient piping system.
With popularity gaining in the Indian market, Astral ramps up its marketing efforts by launching its first-ever nationwide brand campaign.
Astral’s piping business begins to see sustained profitability. With this, the organization’s growth plans and rollouts accelerate. India’s first Lead-free uPVC plumbing systems launched, thus safeguarding water from being contaminated. Purity of water was ensured.
NSF ensures public health protection when it comes to food, water, and other consumed products daily. NSF certification means the product is thoroughly examined and certified, ensuring public health and safety. Astral's CPVC Pipes are NSF certified since 2007 and it speaks volumes about our commitment to quality and benchmarks. Astral has been the first company to receive NSF approval in India.
The equity shares of Astral get listed on the National Stock Exchange of India (NSE) and the Bombay Stock Exchange. With this impetus, the company increased its production capacities and distribution network.
As part of its expansion plans, Astral set up a manufacturing plant in Dholka, Gujarat. This enabled the increase in manufacturing capacity manifold. Under the license of IPS USA, Astral established Advance Adhesives to manufacture Solvent Cement in India.
Astral was the first to launch lead-free uPVC column pipes for submersible pumps, making sure that pure stream water was available end-to-end. This also ensured that there was no level of lead poisoning at the water source. It reflected the company’s mission to protect the environment.
The Hosur manufacturing plant enabled Astral to connect with the South India. Having established itself in the West, the organisation’s commitment to understanding geo-specific needs of the customer was seen in this expansion.
To establish itself as a serious player in the market, the company brought Bollywood heartthrob Salman Khan on board as its Brand Ambassador. The brand was strengthened through its focused marketing campaigns across the country.
Astral acquired Bond It Ltd. UK, a company that is amongst the UK’s leading manufacturers of sealants, adhesives, waterproofing compounds, and other building chemicals.
Having evolved into one of the leading adhesive manufacturers in India, Resinova Chemie Ltd, had a wide range of products and popular brands. Astral’s acquisition of this company showcased its commitment to be a one-stop solution provider for industrial and consumer needs in the real estate space.
Introduced Astral Silencio, Mr. Nikhil Meswani (GM- Reliance Industries) inaugurated Astral Silenco system - one of the world’s best low-noise drainage piping systems.
Astral launched CPVC PRO, one of the most certified CPVC Piping Systems in India. The backward integration process of manufacturing its own CPVC compound contributed to the GOI’s initiative, “Make in India."
These awards reiterated to the nation of Astral’s commitment to growth and innovation
Astral Hits the billion-dollar market cap. Characterized by Innovation at every milestone, Astral broke new ground; became a Fortune 500 India Company, and went beyond category codes.
Envisaging growth, Astral Adhesives set up a manufacturing plant in Santej, Gandhinagar. This has helped fortify the sales and supply chain infrastructure.
Astral’s Piping plant was commissioned in Ghiloth, Rajasthan with a mandate to cater to markets across North India.
On acquiring Rex Poly Extrusion, Astral widened its product portfolio. Rex Poly Extrusion operated for more than three decades, offering infrastructure-related piping solutions.
With the introduction of India’s first Anti-Viral Water Tanks with copper shield, Astral forayed into the water storage tank segment.
To strengthen brand salience and reinforce brand consideration, Astral ropes in Bollywood heart-throb, Ranveer Singh as its Brand Ambassador. Ranveer’s popularity and Astral’s commitment to innovation and growth have forged a great partnership.
Astral expands its portfolio by entering the Sanitaryware and Faucets business with a formidable yet elegant range of bathware solutions that cater to consumer needs in every segment.
To enhance its brand equity in the Southern markets, Astral brought the Icon Star - Allu Arjun as the Brand Ambassador.
Having served the real estate community for more than two decades, Astral acquired controlling stakes in Bangalore-based Gem Paints to provide a complete portfolio of paint products and solutions.
Having established its presence in the West, South, and North, Astral Pipes commissioned its Cuttack plant with the intention of strengthening its presence and connecting with the industry in the eastern region. Cuttack’s state-of-the-art manufacturing facility produces pipes and water tanks.